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Recursos bibliográficos en papel y digitales -
- libros, artículos de revistas,
ponencias de eventos, etc. -
» Resultado: 13 registros
| Registro 1 de 13 | |
| Autor: | Keller, Peter, edt - Bieger, Thomas, edt - |
| Título: | New challenges for tourism promotion : tackling high competition and multimedia changes |
| Ciudad y Editorial: | Berlin : ESV |
| ISBN: | 978-3-503-13838-8 |
| Páginas: | 175 p. |
| Año: | 2012 |
| Resumen: | Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. |
| Contenido: | * Introduction, Peter Keller & Christian Laesser * The Practitioner’s View * National Tourism Promotion: Lessons to be Learned and Challenges Ahead, Petra Stolba * The Growing Importance of E-Promotion: The Example of Switzerland Tourism, Michel Ferla * Section 1: Promotion * The Emerging Role of Social Media in Tourism Marketing Promotion, Serena Volo * Promotional Decision-making Time of Visitors at a National Arts Festival, Martinette Kruger & Melville Saayman * Promoting Tourism Products via 3D Graphic Arts, Barbara Marciszewska & Krzysztof Marciszewski * Section 2: Special Interest * Organisational Challenges of Using Social Media Marketing: The Case of two Network Carriers, David Caliesch & Andreas Liebrich * Creating a Powerful Niche Product - Ways to Successful Branding of ’Energy-Tourism’, Alexandra Jiricka, Veronika Wirth, Boris Salak & Ulrike Pröbstl * Antedecents of Domestic Tourism Demand in Tanzania, Wineaster Anderson * Section 3: Institutional Aspects * Public Financing of Tourism Organisations: A Conceptual Approach, Egon Smeral * New Ways for Public-Private Partnerships to Meet Challenges at the Destinations in Hungary, Andrea Nemes * Marketing and Sustainable Tourism in Alpine Destinations, Katarzyna Klimek, Miriam Scaglione, Roland Schegg & Rafael Matos |
| Palabras clave: | PROMOCION TURISTICA | MARKETING TURISTICO | FINANCIAMIENTO PUBLICO | COOPERACION PUBLICO-PRIVADA | |
| Solicitar por: | TURISMO 23002/6 |
| Registro 2 de 13 | |
| Autor: | Keller, Peter, edt - Bieger, Thomas, edt - |
| Título: | Managing change in tourism : creating opportunities - overcoming obstacles |
| Ciudad y Editorial: | Berlin : ESV |
| ISBN: | 978-3-503-12066-6 |
| Páginas: | 157 p. |
| Año: | 2010 |
| Resumen: | Tourism more than other industries is subject to continuous change - not only due to new demand trends but also due to new developments in relevant environments like climate, local culture or consolidation of the travel industry. In addition, changes in tourism touch destination, intercompany and inner company structures. |
| Contenido: | * Introduction, Peter Keller & Thomas Bieger * Section 1: Drivers of Change * Global Warming as a Driver of Change in Alpine Skiing Areas, Mariangela Franch, Umberto Martini, Maria Della Lucia & Federica Buffa * Barrier to Change in Rural Tourism: Evaluating Dependence on Local Tourism Resources in Japan, Yasuo Ohe * Section 2: Destination * Destination-Marketing Organizations Facing the Challenges of Change, Arja Lemmetyinen * The Change Corridor in Transition from Region to Destination - The Case of the Franconian Lake District, Harald Pechlaner, Christopher Reuter & Monika Bachinger * Section 3: Product Innovation and Life Cycle * The Life Cycle of a Specific Tourist Product - Christmas in Lapland, Raija Komppula, Sanna Hakulinen & Saila Saraniemi * The Swiss Tourism Sector and Web 2.0 Change Management, Miriam Scaglione, Colin Johnson & Jean-Philippe Trabichet * Section 4: Change Management * Enhancing Knowledge in Tourist Firms: Between Maintenance and Change Paola Paniccia & Marco Valeri * Explaining Decisions for Change in Tourist Destinations: The Garbage Can Model in Action Pietro Beritelli & Stephan Reinhold |
| Palabras clave: | DESTINOS TURISTICOS | |
| Solicitar por: | TURISMO 23002/4 |
| Registro 3 de 13 | |
| Autor: | Keller, Peter, edt - Bieger, Thomas, edt - |
| Título: | Real estate and destination development in tourism : successful strategies and instruments |
| Ciudad y Editorial: | Berlin : ESV |
| ISBN: | 978-3-503-11088-9 |
| Páginas: | 321 p. |
| Año: | 2008 |
| Resumen: | Real Estate is one of the driving factors of destination development. |
| Contenido: | * Introduction, Peter Keller, Thomas Bieger * Section 1: The Role, Structure and Development of Destination Real Estate Markets * Spain and Croatia: Traditional versus new markets for residential tourism, Jordi Datzira-Masip, Marco Juliŕ-Eggert * Hotel resorts in South Tyrol: Drivers and constraints for a real estate-based development, Harald Pechlaner, Lisa Kofink, Marcus Herntrei * Real estate market for long stay tourists and expatriates in Phuket, Manat Chaisawat, Oraphan Tungsomboon * Section 2: Evolving Destination Market Business Models * Low cost tourism and real estate demand, Andrea Macchiavelli, Lara Cinesi * Dynamics of price negotiation in real estate at upscale resorts in the Alps - A case study of Verbier, Valais, Switzerland, Miriam Scaglione * A perspective on beauty - Reading urban attractiveness via content analysis of photographs, Rico Maggi, Claudia Scholz * Section 3: The Socio-Economic Impacts of Real Estate on Destinations * The economic impact of tourism in private homes: The case of the Lipari Archipelago, Giovanni Ruggieri * Developments in real estate and tourism in Alpine winter sports destinations: The case of the Styrian ski resort Schladming, Otto Bammer, Patrick Hainzl, Michael Mair, Daniela Wagner * The socio-economic and environmental impacts of second home tourism: The South Pacific Coast of Nicaragua Example, Xavier Matteucci, Dagmar Lund-Durlacher, Matthias Beyer * Section 4: Optimizing Destination Capacity through Real Estate Management Strategies * A conceptual design of public measures: The case of the Flemish holiday property market, Mia Lammens, Raf de Bruyn, Frank Go * Second homes and sustainable development - A perception analysis of second homes in Kitzbühel, Austria, Anita Zehrer, Hubert Siller, Marc Stickdorn * Real estate supply and demand issues in a seaside destination, Serena Volo * Section 5: Real Estate Strategies for Destinations * Real estate private equity investment and its impacts on the business development strategy of international hotel companies in European tourism destinations, Klaus Weiermair, Jörg Frehse * Development of destinations and real estate in a tourism region - An application of life cycle theory, Markus R. Schuckert, Philipp E. Boksberger * Image, truth and illusion in tourism promotion: The problem of the rapid spread of second homes in Switzerland and planning strategies, Jürg Stettler, Giovanni Danielli * Section 6: Public-Private Governance Approaches for Managing Holiday Property Market Development * Embedding leisure facilities in destination development - Two case studies of water parks in Germany, Daniel Metzler, Hubert Job * Vacation home owner’s willingness to lease through an intermediary - A case study in two Finnish ski resorts, Raija Komppula, Helen Reijonen, Tuomas Timonen * Estimating renting behaviour of second home owners - The case of Swiss Alpine destinations, Pietro Beritelli, Isabelle Engeler, Christian Laesser, Robert Weinert |
| Palabras clave: | DESTINOS TURISTICOS | |
| Solicitar por: | TURISMO 23002/3 |
| Registro 4 de 13 | |
| Autor: | Keller, Peter, edt - Bieger, Thomas, edt - |
| Título: | Productivity in tourism : fundamentals and concepts for achieving growth and competitiveness |
| Ciudad y Editorial: | Berlin : ESV |
| ISBN: | 978-3-503-10343-0 |
| Páginas: | 252 p. |
| Año: | 2007 |
| Resumen: | In tourism business productivity is decisive for competitiveness and growth. But there is a high uncertainty how to increase productivity without loss of quality and cost increases. |
| Contenido: | * Introduction, Peter Keller, Thomas Bieger * Section 1: Productivity differentials and levels of development of countries * Tourism productivity convergence in Europe: Leaders & Catchers up, Miriam Scaglione, Colin Johnson * The productivity puzzle in tourism, Egon Smeral * Productivity differentials across tourist destinations: A theoretical empirical analysis, Klaus Weiermair, Matthias Fuchs * Section 2: Flow of visitors and the industrialisation of tourism * Tourist destinations as brands: The impact of destination image and reputation on visitor loyalty, Evangelos Christou * From the "ideal" to the real destination: Tourists’ location choice for holiday experience, Valeria Croce, Rico Maggi * The effects on productivity of subsidizing tourist firms, Stefan F. Schubert, Juan G. Brida * Section 3: The potential for rationalisation in labour-intensive enterprises * Does size matter? On the productivity and profitability of cableway operation, Pietro Beritelli, Christian Laesser, Thomas Riklin * Is there an inverse relationship between service quality and productivity or not? It’s all in the definition!, Christine A. Hope * Effective occupancy of the holiday houses: condition for the development of the destination, Andrea Macchiavelli, Emilio Colombo * Section 4: Productivity increases and technological advances * Information technology and management in tourist companies: The productivity process in question, Arlette Bouzon, Joelle Devillard * The productivity paradox: Effects of technology on the travel business, Frank M. Go, Erik van ’t Klooster * ITC and productivity - the case of the Slovenian travel industry, Tanja Mihalic * Developing of business intelligence system for tourism - BIST - The experience of Croatia, Blazenka Vrdoljak-Salamon, Damir Kresic, Petra Gatti * Section 5: Productivity increases and cooperation * Ski cooperation productivity and cooperation with hotel firms: the lacked tie, Ruggero Sainaghi, Silvia Canali * Tourism industry productivity across metropolitan areas in the US, Tim Tyrrell, Ted Martens * Productivity improvement through cooperation - A horizontal hotel co-operation in Carinthia, Austria, Anita Zehrer, Alexander Raffeiner, Günther Lehar, Hubert Siller |
| Palabras clave: | TURISMO | PRODUCTIVIDAD | COMPETITIVIDAD | CRECIMIENTO | |
| Solicitar por: | TURISMO 23002/2 |
| Registro 5 de 13 | |
| Autor: | Keller, Peter, edt - Bieger, Thomas, edt - |
| Título: | Marketing efficiency in tourism : coping with volatile demand |
| Ciudad y Editorial: | Berlin : ESV |
| ISBN: | 978-3-503-09724-1 |
| Páginas: | 262 p. |
| Año: | 2006 |
| Contenido: | * Introduction, Peter Keller * Section 1: Volatile demand and recovery marketing * Volatile demand for tourism? - We can only market efficiently to what we know, rather than to what we imagine, Richard Butler * "Volatile" tourism consumer = Stable tourism market? - Market research results on the demand side of the German holiday market, Ulf Sonntag * Recovery marketing after tourism shocks, Lindsay Turner, Chau Jo Vu, Stephen F. Witt * Section 2: Proliferation of destinations and need for branding * The relationship between branding and innovation: The SMTE perspective, Ed Brooker, Frank M. Go * Strategic brand management of tourism destinations: Creating emotions and meaningful intangibles, Mike Peters, Klaus Weiermair, Phunthumadee Katawandee * Destination branding and skier environmental attitudes, Peter Williams, Jennifer Reilly, Wolfgang Haider * Section 3: Pricing in conditions of global competition * Customer value based pricing in tourism and hospitality - Peninsula Bankok’s conceptual approach, Philipp E. Boksberger, Brandon Chan * Price satisfaction in the hotel industry, Frieda Raich, Harald Pechlaner, Barbara Hölzl * Section 4: Higher customer value and IT based distribution channels * Cooperation of small enterprises in a web-based tourism network - case of the Old Mail Road in Finland, Aland and Sweden, Arja Lemmetyinen, Reima Suomi * Investigating website performance in Valais’ hospitality industry, Miriam Scaglione, Roland Schegg, Jamie Murphy * Section 5: Methods to increase marketing management efficiency * Making sense of destination promotion - On the impact of promotional measures on overnight stays and income from tourism, Pietro Beritelli, Christian Laesser, Fabian Widmann * Does image-research contribute to operative marketing planning; case Finland, Raija Komppula, Anja Tuohino, Arvo Peltonen, Seppo Aho * Integrated marketing efficiency through co-innovation process - tools for managing the destination marketing organization, Arja Lemmetyinen, Frank M. Go, Ed Brooker * Improving marketing efficiency through the implementation of advanced forecasting methods: a short-term approach, Egon Smeral, Michael Wüger * The contribution of the State to more efficient and effective marketing, Karl Socher * Section 6: Advantages of integrated promotion of places * Destination strategy and firm strategy: the overlooked link, Manuela De Carlo, Silvia Canali * Volatile tourism demand in European cities and role of local populations, Claude Origet du Cluzeau * Identity-creating values as a basis for the integrated promotion? - The case of Ingolstadt - AUDI AG Partnership, Harald Pechlaner, Elisabeth Fischer, Frank M. Go * Tourism marketing in transborder regions, Tomasz Studzieniecki |
| Palabras clave: | MARKETING TURISTICO | DEMANDA TURISTICA | CONSUMIDORES | PRECIOS | |
| Solicitar por: | TURISMO 23002/1 |
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