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Recursos bibliográficos en papel y digitales -
- libros, artículos de revistas,
ponencias de eventos, etc. -
» Resultado: 3 registros
| Registro 1 de 3 | |
| Autor: | Boksberger, Philipp E. - Craig-Smith, Stephen J. |
| Título: | Customer value amongst tourists: A conceptual framework and a risk-adjusted model |
| Fuente: | Tourism Review. v.61, n.1. International Association of Scientific Experts in Tourism, AIEST |
| Páginas: | pp. 6-12 |
| Año: | 2006 |
| Resumen: | This study presents a theoretical analysis along with a conceptual framework that combines research findings in consumer behaviour, marketing and tourism. Services, in general, are perceived to be riskier than goods and tourism services, especially, have been considered as critical in tourist’ perception of risk. Hitherto, little attention has been paid to the influence of perceived risk on customer value in tourism. Thus, a conceptual framework, developed with respect to perceived risk and customer value amongst tourists, is presented. Since the proposed model of customer value will have to be validated, propositions for future research are discussed. |
| Palabras clave: | TURISMO | TURISTAS | SERVICIOS TURISTICOS | RIESGOS | MARKETING | CONSUMIDORES | |
| Solicitar por: | HEMEROTECA T + datos de Fuente |
| Registro 2 de 3 | |
| Autor: | Beritelli, Pietro - Boksberger, Philipp E. - Weinert, Robert |
| Título: | An integrated concept of financing hallmark sport events |
| Fuente: | Tourism Review. v.59, n.2. International Association of Scientific Experts in Tourism, AIEST |
| Páginas: | pp. 33-37 |
| Año: | 2004 |
| Resumen: | This paper examines the financial aspect of hallmark sport events. It describes the financial requirements and the sources of income. Thereby an integrated concept of financing hallmark sport events has been developed which allows to compare those events independently to situational differentiation. On the basis of literature research the first part shows the mechanisms of action of the event management, the financial requirements and the sources of income. The second part points out the three dimensions of the classification model and the third part illustrates the implications of the model through the case study of the Engadin Ski Marathon 2001 and the FIS Alpine World Ski Championships in St. Moritz 2003. The paper concludes with the three major influences on an integrated model and some points for further research. |
| Palabras clave: | TURISMO | DEPORTES | EVENTOS | TURISMO DE EVENTOS | |
| Solicitar por: | HEMEROTECA T + datos de Fuente |
| Registro 3 de 3 | |
| Autor: | Boksberger, Philipp E. - von Bartenwerffer, Torsten |
| Título: | Effective destination marketing through market segmentation by travel and leisure activities |
| Fuente: | Tourism Review. v.58, n.4. International Association of Scientific Experts in Tourism, AIEST |
| Páginas: | pp. 12-20 |
| Año: | 2003 |
| Resumen: | For tourism, significant research has been conducted in industry-specific marketing. Basically, the topic of discussion is the effectiveness and efficiency of the marketing of destinations. As marketing segmentation is one of the most critical parts of any marketing strategy, the authors believe that a customer segmentation by motivations via an activity-based approach will increase the destination’s marketing impact. This study aims to backtrack travel motivations from tourist behaviour which can be observed i.e. the activities they performed. The idea is to find out which motivations to target marketingwise that attract tourists who in turn fit the destination’s attraction potential, and activity-offering competencies. In order to test the hypothesis, a contingency analysis was employed using data from the Swiss travel market. By exploiting the linkage between motivations and activities, the authors have found 34 significant activities, 15 of which can be exclusively linked to a traveller motivation. |
| Solicitar por: | HEMEROTECA T + datos de Fuente |
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