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Recursos bibliográficos en papel y digitales -
- libros, artículos de revistas,
ponencias de eventos, etc. -
» Resultado: 3 registros
| Registro 1 de 3 | |
| Autor: | Ap, J. - Crompton, J.L. - |
| Título: | Developing and testing a tourism impact scale |
| Fuente: | Journal of Travel Research. v.37, n.2. Travel and Tourism Research Association |
| Páginas: | pp. 120-130 |
| Año: | 1998 |
| Resumen: | A 35-item tourism impact scale was developed. It was derived from an initial pool of 147 impact items drawn from personal interviews and the literature, and it was refined using classical scale-development procedures. The scale comprises seven domains: social and cultural, economic, crowding and congestion, environmental, services, taxes, and community attitudes, although the latter two domains did not always emerge as independent factors. Testing was undertaken with three independent samples drawn from communities exhibiting different tourism characteristics. The scale was demonstrated to have dimensional distinctiveness and stability, internal consistency, content validity, and convergent validity. Tourism impacts were assessed by measuring both belief and affect toward the impact attributes. |
| Solicitar por: | HEMEROTECA J + datos de Fuente |
| Registro 2 de 3 | |
| Autor: | Childress, R.D. - Crompton, J.L. - |
| Título: | A comparison of alternative direct and discrepancy approaches to measuring quality of performance at a festival |
| Fuente: | Journal of Travel Research. v.36, n.2. Travel and Tourism Research Association |
| Páginas: | pp. 43-57 |
| Año: | 1997 |
| Resumen: | A number of alternative measures for evaluating quality of performance have been proposed This article empirically compares the relative utility of seven quality-of-performance measures by assessing them against 14 criteria. The trade-offs between measures are identified, enabling managers to make more informed decisions when selecting a measure to use. Discrepancy measures were found to be generally superior to direct measures. The best alternatives for managers to use appear to be the perceptions-minus-expectations format, and a three-column measure that asked respondents to rate their minimum acceptable and desired levels of quality for festivals in general and their perceptions of the quality of Main Street Days, the festival of interest in this study. The relationship between perceptions of the supplier’s quality of performance and satisfaction (quality of the visitors’ experience) was empirically examined. It was found that the two constructs were related but that there were distinctive differences between them. |
| Solicitar por: | HEMEROTECA J + datos de Fuente |
| Registro 3 de 3 | |
| Autor: | Tian, S. - Crompton, J.L. - Witt, P.A. |
| Título: | Integrating constraints and benefits to identify responsive target markets for museum attractions |
| Fuente: | Journal of Travel Research. v.35, n.2. Travel and Tourism Research Association |
| Páginas: | pp. 34-45 |
| Año: | 1996 |
| Resumen: | The three research questions addressed by this study were (1) What were the major constraints that inhibited museum-goers from visiting museum attractions in Galveston, Texas? (2) What benefits did museum-goers seek from their visits? and (3) Can these constraints and benefits be meaningfully interpreted to identify target groups that are likely to be either more or less responsive to marketing efforts directed at them? A systematic sample of 1,083 museum-goers responded to an instrument containing six constraint domains and five benefit domains. Their domain scores were used to group respondents into five constraint clusters and four benefit clusters. The benefit and constraint clusters were cross-tabulated to form a 20-cell matrix. Interpretation of the matrix led to the selection of four target markets likely to yield the greatest return on marketing effort. |
| Solicitar por: | HEMEROTECA J + datos de Fuente |
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