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Recursos bibliográficos en papel y digitales -
- libros, artículos de revistas,
ponencias de eventos, etc. -
» Resultado:
5 registros
| Registro 1 de 5 |
| Autor: |
Crompton, John L. - Botha, Christel - Kim, Seong-Seop |
| Título: |
Testing Selected Choice Propositions |
| Fuente: |
Annals of Tourism Research. v.26, n.1. Pergamon |
| Páginas: |
pp. 210-213 |
| Año: |
Jan. 1999 |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
| Registro 2 de 5 |
| Autor: |
McWilliams, Edward G. - Crompton, John L. - |
| Título: |
An expanded framework for measuring the effectiveness of destination advertising |
| Fuente: |
Tourism Management. v.18, n.3 |
| Páginas: |
pp. 127-137 |
| Año: |
May 1997 |
| Resumen: |
Destination advertising campaigns are typically evaluated by conversion studies or by advertising tracking studies. A major limitation of these evaluations is that they assume receivers of the advertising message follow a highly involved decision process when making leisure travel decisions. These framework fail to consider how destination advertising influences low involvement decisions which are likely to characterize repeat visitation, or trips deemed to be of low risk or low importance. The paper offers a framework which allows the impact of advertising on low involvement decisions to be measured. It uses data from an evaluation of a State of Texas tourism advertising campaign to illustrate how the framework can be operationalized. |
| Solicitar por: |
HEMEROTECA T + datos de Fuente |
| Registro 3 de 5 |
| Autor: |
Crompton, John L. - McKay, Stacey L. |
| Título: |
Motives of visitors attending festival events |
| Fuente: |
Annals of Tourism Research. v.24, n.2. Pergamon |
| Páginas: |
pp. 425-439 |
| Año: |
1997 |
| Resumen: |
The escape-seeking dichotomy and the push-pull factors conceptual frameworks were used to identify motives which stimulated visitors to go to events at a festival. These two frameworks were used to guide development of an instrument to measure motives. The sample participated in events that were classified into one of five categories. The extent to which the perceived relevance of motives changed across different types of events was assessed. Six motive domains emerged: cultural exploration, novelty/regression, recover equilibrium, known group socialization, external interaction/socialization, and gregariousness. These were broadly consistent with the guiding push factors framework and confirmed the utility of the escape-seeking dichotomy. |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
| Registro 4 de 5 |
| Autor: |
Crompton, John L. - |
| Título: |
Asia Pacific tourism association is launched |
| Fuente: |
Annals of Tourism Research. v.23, n.4. Pergamon |
| Páginas: |
pp. 965-966 |
| Año: |
Jan. 1996 |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
| Registro 5 de 5 |
| Autor: |
Ankomah, Paul K. - Crompton, John L. - Baker, Dwayne - |
| Título: |
Influence of cognitive distance in vacation choice |
| Fuente: |
Annals of Tourism Research. v.23, n.1. Pergamon |
| Páginas: |
pp. 138-150 |
| Año: |
1996 |
| Resumen: |
The study investigated the relationship of cognitive distance to the assignment of vacation destinations into individuals’ choice sets: late, inert, reject, action, and inaction. Survey data were used to test tour hypotheses. A positive relationship between respondents’ mental ordering of destinations in the late set and the degree of preference for those destinations was generally confirmed. Cognitive distance estimates to destinations in the late set were more accurate than those to destinations in the reject set. Another hypothesis was partially supported since destinations in the late set were associated with cognitive distance underestimates. Further, analyses confirmed that underestimates of destinations in the action set were significantly higher than those in the inaction set. |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
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