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Recursos bibliográficos en papel y digitales -
- libros, artículos de revistas,
ponencias de eventos, etc. -
» Resultado:
10 registros
| Registro 2 de 10 |
| Autor: |
Crompton, John L. - Botha, Christel - Kim, Seong-Seop |
| Título: |
Testing Selected Choice Propositions |
| Fuente: |
Annals of Tourism Research. v.26, n.1. Pergamon |
| Páginas: |
pp. 210-213 |
| Año: |
Jan. 1999 |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
| Registro 3 de 10 |
| Autor: |
Ap, J. - Crompton, J.L. - |
| Título: |
Developing and testing a tourism impact scale |
| Fuente: |
Journal of Travel Research. v.37, n.2. Travel and Tourism Research Association |
| Páginas: |
pp. 120-130 |
| Año: |
1998 |
| Resumen: |
A 35-item tourism impact scale was developed. It was derived from an initial pool of 147 impact items drawn from personal interviews and the literature, and it was refined using classical scale-development procedures. The scale comprises seven domains: social and cultural, economic, crowding and congestion, environmental, services, taxes, and community attitudes, although the latter two domains did not always emerge as independent factors. Testing was undertaken with three independent samples drawn from communities exhibiting different tourism characteristics. The scale was demonstrated to have dimensional distinctiveness and stability, internal consistency, content validity, and convergent validity. Tourism impacts were assessed by measuring both belief and affect toward the impact attributes. |
| Solicitar por: |
HEMEROTECA J + datos de Fuente |
| Registro 4 de 10 |
| Autor: |
McWilliams, Edward G. - Crompton, John L. - |
| Título: |
An expanded framework for measuring the effectiveness of destination advertising |
| Fuente: |
Tourism Management. v.18, n.3 |
| Páginas: |
pp. 127-137 |
| Año: |
May 1997 |
| Resumen: |
Destination advertising campaigns are typically evaluated by conversion studies or by advertising tracking studies. A major limitation of these evaluations is that they assume receivers of the advertising message follow a highly involved decision process when making leisure travel decisions. These framework fail to consider how destination advertising influences low involvement decisions which are likely to characterize repeat visitation, or trips deemed to be of low risk or low importance. The paper offers a framework which allows the impact of advertising on low involvement decisions to be measured. It uses data from an evaluation of a State of Texas tourism advertising campaign to illustrate how the framework can be operationalized. |
| Solicitar por: |
HEMEROTECA T + datos de Fuente |
| Registro 5 de 10 |
| Autor: |
Crompton, John L. - McKay, Stacey L. |
| Título: |
Motives of visitors attending festival events |
| Fuente: |
Annals of Tourism Research. v.24, n.2. Pergamon |
| Páginas: |
pp. 425-439 |
| Año: |
1997 |
| Resumen: |
The escape-seeking dichotomy and the push-pull factors conceptual frameworks were used to identify motives which stimulated visitors to go to events at a festival. These two frameworks were used to guide development of an instrument to measure motives. The sample participated in events that were classified into one of five categories. The extent to which the perceived relevance of motives changed across different types of events was assessed. Six motive domains emerged: cultural exploration, novelty/regression, recover equilibrium, known group socialization, external interaction/socialization, and gregariousness. These were broadly consistent with the guiding push factors framework and confirmed the utility of the escape-seeking dichotomy. |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
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