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Recursos bibliográficos en papel y digitales -
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» Resultado: 2 registros
| Registro 1 de 2 | |
| Autor: | Sautter, Elise Truly - Leisen, Birgit |
| Título: | La gestión de las partes interesadas : un modelo de planificación turística |
| Fuente: | Annals of Tourism Research en Español. v.1, n.1. Universidad de las Islas Baleares. Laboratorio de Investigación y Documentación Turística |
| Páginas: | pp. 101-119 |
| Año: | jun. 1999 |
| Palabras clave: | TURISMO | PLANIFICACION | TEORIA DE LOS INTERESES | ESTRATEGIA DE SEGMENTACION | |
| Solicitar por: | TURISMO HEMEROTECA A + datos de Fuente |
| Registro 2 de 2 | |
| Autor: | Sautter, Elise Truly - Leisen, Brigit |
| Título: | Managing stakeholders a Tourism Planning Model |
| Fuente: | Annals of Tourism Research. v.26, n.2. Pergamon |
| Páginas: | pp. 312-328 |
| Año: | 1999 |
| Resumen: | Collaboration among key players is a fundamental ingredient in sustainable development efforts. To this end, this article discusses stakeholder theory and its application as a normative planning model, and introduces the relationship/transaction strategy continuum as a tool for applying this theory in development. In this application, planning authorities are directed to identify and proactively consider the transaction vs relationship orientations of key stakeholders. Congruency across this orientation increases the likelihood of collaboration in service delivery. In presenting case instances of tourism efforts, the application of the proposed stakeholder orientation matrix is illustrated. The article concludes with market segmentation strategies designed to promote alignment of the stakeholder orientations. |
| Solicitar por: | HEMEROTECA A + datos de Fuente |
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