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Recursos bibliográficos en papel y digitales -
- libros, artículos de revistas,
ponencias de eventos, etc. -
» Resultado: 2 registros
| Registro 1 de 2 | |
| Autor: | Sautter, Elise Truly - Leisen, Birgit |
| Título: | La gestión de las partes interesadas : un modelo de planificación turística |
| Fuente: | Annals of Tourism Research en Español. v.1, n.1. Universidad de las Islas Baleares. Laboratorio de Investigación y Documentación Turística |
| Páginas: | pp. 101-119 |
| Año: | jun. 1999 |
| Palabras clave: | TURISMO | PLANIFICACION | TEORIA DE LOS INTERESES | ESTRATEGIA DE SEGMENTACION | |
| Solicitar por: | TURISMO HEMEROTECA A + datos de Fuente |
| Registro 2 de 2 | |
| Autor: | Schnaars, Steven |
| Título: | Marketing strategy : customer & competition |
| Ciudad y Editorial: | Madrid : Free Press |
| ISBN: | 84-368-1111-9 |
| Páginas: | 216 p. |
| Año: | 1997 |
| Resumen: | Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends. |
| Palabras clave: | MARKETING ESTRATEGICO | COMERCIALIZACION | COMPETENCIA | ESTRATEGIA DE SEGMENTACION | ESTRATEGIAS DE DIFERENCIACION | SATISFACCION DEL CONSUMIDOR | |
| Solicitar por: | ADMI 50221 |
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