|
|
-
Recursos bibliográficos en papel y digitales -
- libros, artículos de revistas,
ponencias de eventos, etc. -
» Resultado:
11 registros
| Registro 1 de 11 |
| Autor: |
Beltov, Tor - Jorgensen, Steffen - Zaccour, Georges - |
| Título: |
Optimal retail price promotions |
| Fuente: |
Anales de Estudios Económicos y Empresariales. v.16. Universidad de Valladolid. Facultad de Ciencias Económicas y Empresariales |
| Páginas: |
pp. 9-36 |
| Año: |
2006 |
| Resumen: |
The paper proposes a dynamic optimization model for a retailer’s price promotions of two brands in a product category. There is no general concensus in empirical marketing literature on what are the impacts of a promotion on intertemporal consumer behavior. This paper will focus on three effects: (1) The immediate, and positive, impact of a price deal on the sales of a promoted brand; (2) Brand substitution, where some consumers switch from a nonpromoted brand to a lower priced promoted brand; and (3) Consumers stockpile a promoted brand during a deal period, which affects postpromotional demand. The paper characterizes the magnitude of discounts as well as the timing and durations of promotions. Optimal policies for a myopic and a forward looking retailer are identified. We also provide comparative statics that identify the dependence of discounts and durations upon key model parameters |
| Palabras clave: |
PRECIOS AL POR MENOR |
MODELOS |
CONSUMIDORES |
PRECIOS |
PROMOCIONES EN PRECIOS | RETAILING |
PRICE PROMOTIONS | CONSUMER STOCKPILING | |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
| Registro 3 de 11 |
| Autor: |
Kinsey, Jean - Senauer, Ben - |
| Título: |
Consumer Trends and Changing Food Retailing Formats |
| Fuente: |
American Journal of Agricultural Economics. v.78, n.5. American Agricultural Economics Association |
| Páginas: |
pp. 1187-91 |
| Año: |
Dec. 1996 |
| Solicitar por: |
HEMEROTECA A + datos de Fuente |
| Registro 4 de 11 |
| Autor: |
Morrison, K.A. |
| Título: |
An empirical test of a model of franchisee job satisfaction |
| Fuente: |
Journal of Small Business Management. v.34, n.3. The International Council for Small Business and the West Virginia University Bureau of Business and Economic Research |
| Páginas: |
pp. 27-41 |
| Año: |
1996 |
| Resumen: |
This study examined the effect of a five-factor model of personality, subjective well-being, and various job characteristics on franchisee job satisfaction. Using a mailed questionnaire, data were obtained from 307 U.S. franchisees from four industries: restaurant, business aids and services, automotive products and services, and retailing (non-food). Approximately half of the franchisee respondents could be classified as having a relatively low level of job satisfaction. Support was found for a model of franchisee job satisfaction. Multiple regression analysis results showed that both extraversion and subjective well-being, along with three job characteristic factors related to franchisor support, operational characteristics, and franchisor restrictions, had a significant influence on franchisee job satisfaction. Implications for franchisors and franchisees were discussed. |
| Solicitar por: |
HEMEROTECA J + datos de Fuente |
| Registro 5 de 11 |
| Autor: |
Reijnders, W.J.M. - Verhallen, T.M.M. |
| Título: |
Strategic alliances among small retailing firms: Empirical evidence for the Netherlands |
| Fuente: |
Journal of Small Business Management. v.34, n.1. The International Council for Small Business and the West Virginia University Bureau of Business and Economic Research |
| Páginas: |
pp. 36-45 |
| Año: |
1996 |
| Resumen: |
This study focuses on the influence that membership in a strategic alliance has on the strategic behavior of small retailing firms. The study compares allied and non-applied retailers in terms of the evaluation of entrepreneurial tasks, differences in market approach, the degree of professionalism, and financial performance. A total of 217 non-allied and 234 allied retailers from men’s clothing retail firms in the Netherlands were interviewed. Financial evaluations were drawn from the companies’ year end financial statements. The findings show that membership in a strategic alliance had a positive effect on the performance of member retailers. Allied retailers performed better - they had a more professional and active market approach, and they realized a higher profit. |
| Solicitar por: |
HEMEROTECA J + datos de Fuente |
>> Nueva
búsqueda
<<
Inicio
|
