Adopción de TIC y su impacto en el desarrollo turístico de la comunidad Kumiai en San José de la Zorra, Baja California, México
Palabras clave:
TIC, turismo rural, desarrollo comunitarioResumen
Este estudio aborda la integración de Tecnologías de la Información y Comunicación (TIC) en la comunidad indígena Kumiai de San José de la Zorra, Baja California (México), como estrategia para fomentar el desarrollo turístico sostenible y preservar su herencia cultural. A través de un enfoque metodológico cualitativo basado en entrevistas, se identificaron oportunidades y desafíos en la adopción de TIC, tales como la falta de infraestructura tecnológica adecuada, escasa capacitación y barreras para implementar tecnologías avanzadas como el Internet de las Cosas (IoT) y Big Data. Los resultados subrayan que las TIC pueden optimizar la gestión de recursos, mejorar la promoción turística y fortalecer la sostenibilidad económica y cultural de la comunidad. Sin embargo, también destacan la necesidad de estrategias adaptadas al contexto rural, programas de formación inclusivos y apoyo externo para garantizar una implementación efectiva y respetuosa de las tradiciones locales.
Descargas
Referencias
Aggorowati, M. A., Iriawan, N., Suhartono, S., y Gautama, H. (2012). Restructuring and expanding technology acceptance model structural equation model and bayesian approach. American Journal of Applied Sciences, 9(4), 496-504. https://doi.org/10.3844/AJASSP.2012.496.504
Artal-Tur, A., Briones-Peñalver, A. J., Bernal-Conesa, J. A., y Martínez-Salgado, O. (2019). Rural community tourism and sustainable advantages in Nicaragua. International Journal of Contemporary Hospitality Management, 31(6), 2232-2252. https://doi.org/10.1108/IJCHM-05-2018-0429
Ayyagari, R. (2006). Examination of hedonism in TAM research. Proceedings of the Southern Association for Information Systems Conference, (Paper 35), 197-204. https://aisel.aisnet.org/sais2006/35
Azzasyofia, M. y Adi, I. R. (2017). Pembangunan sosial pedesaan melalui pemanfaatan teknologi informasi dan komunikasi (tik). Jurnal Ilmu Kesejahteraan Sosial, 18(2), 139-149. https://doi.org/10.7454/jurnalkessos.v18i2.106
Baja California Travel. (s./f.). Recorre San José de la Zorra y conoce la cultura kumiai. https://bajacalifornia.travel/es/recorre-san-jose-de-la-zorra-y-conoce-la-cultura-kumiai/
Ballina, F. J. (2020). Is there rural smart tourism? A Spanish experience. Management Theory and Studies for Rural Business and Infrastructure Development, 42(3), 369-380. https://doi.org/10.15544/MTS.2020.37
Bethapudi, A. (2015). Role of ICT in promoting a rural tourism product. Journal of Tourism and Hospitality, 4(3), 154, 215-227. https://doi.org/10.4172/2167-0269.1000154
Birt, L., Scott, S., Cavers, D., Campbell, C., y Walter, F. (2016). Member checking: A tool to enhance trustworthiness or merely a nod to validation? Qualitative Health Research, 26(13), 1802-1811. https://doi.org/10.1177/1049732316654870
Blumberg, K. (2005). Tourism destination marketing. A tool for destination management? A case study from Nelson/Tasman Region, New Zealand. Asia Pacific Journal of Tourism Research, 10(1), 41-57. https://doi.org/10.1080/1094166042000330218
Braun, V., y Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. https://doi.org/10.1191/1478088706qp063oa
Buhalis, D., y Amaranggana, A. (2014). Smart tourism destinations. Information and Communication Technologies in Tourism 2014, 553-564. https://doi.org/10.1007/978-3-319-03973-2_40
Buhalis, D., y Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet. The state of eTourism research. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005
Chew, K.-W., Shingi, P. M., y Ahmad, M. I. (2006). TAM Derived Construct of Perceived Customer Value and Online Purchase Behavior: An Empirical Exploration. En R. Suomi, R. Cabral, J. F. Hampe, A. Heikkilä, J. Järveläinen, y E. Koskivaara (Eds.), Project E Society: Building Bricks. 6th IFIP International Conference on e Commerce, e Business and e Government (I3E 2006) (pp. 215-227). https://doi.org/10.1007/978-0-387-39229-5_18
Chin, C.-H., Lo, M.-C., y Ramayah, T. (2016). Rural tourism sustainable management and destination marketing efforts: Key factors from communities’ perspective. Journal of Sustainable Development, 9(4), 179-197. https://doi.org/10.5539/JSD.V9N4P179
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage Publications.
Creswell, J. W., y Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications.
Denzin, N. K., y Lincoln, Y. S. (Eds.). (2018). The Sage handbook of qualitative research. Sage Publications.
Gobierno de Baja California. (2021). Secretaría de Medio Ambiente y Desarrollo Sustentable. https://www.bajacalifornia.gob.mx
Gevelt, T. van. (2020). Indigenous communities, ICT, and rural development: Case studies in Tanzania and Sarawak, Malaysia. En P. B. Anand, S. Fennell, y F. Comim (Eds.), Handbook of BRICS and Emerging Economies (pp. 889-909). Oxford University Press. https://doi.org/10.1093/OSO/9780198827535.003.0034
Gretzel, U. (2011). Intelligent systems in tourism: A social science perspective. Annals of Tourism Research, 38(3), 757-779. https://doi.org/10.1016/j.annals.2011.04.014
Guest, G., Bunce, A., y Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field Methods, 18(1), 59-82. https://doi.org/10.1177/1525822X05279903
Harris, R. W., Ramaiyer, N. A. N. K., y Tarawe, J. (2018). The eBario Story: ICTs for Rural Development. 2018 International Conference on ICT for Rural Development (IC-ICTRuDev), Badung, Indonesia, (pp. 63-68). https://doi.org/10.1109/ICICTR.2018.8706855
Hsu, M. W. (2016). An analysis of intention to use in innovative product development model through TAM Model. Eurasia Journal of Mathematics, Science and Technology Education, 12(3), 487-501. https://doi.org/10.12973/EURASIA.2016.1229A
Islam, F., y Carlsen, J. (2016). Indigenous communities, tourism development and extreme poverty alleviation in rural Bangladesh. Tourism Economics, 22(3), 645-654. https://doi.org/10.5367/TE.2014.0456
Keane, J., Lemma, A., Kennan, J., y Perez, F. J. (2012). Rural community-based tourism in Central America. Research Papers in Economics. Working Papers, (4), 1-4. https://doi.org/10.22004/AG.ECON.126117
Keskinen, P., Arvila, N., Winschiers-Theophilus, H., y Nieminen, M. (2020). The effect of digital community-based tourism platform to Hosts’ Livelihood. En D. Junio, y C. Koopman (Eds.), Evolving perspectives on ICTs in global souths. IDIA 2020. Communications in Computer and Information Science, 1236. Springer, Cham. https://doi.org/10.1007/978-3-030-52014-4_1
Kieffer, M. (2018). Conceptos clave para el estudio del Turismo Rural Comunitario. El Periplo Sustentable, (34), 8-43. http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S1870-90362018000100008&lng=es&tlng=es.
Kvale, S., y Brinkmann, S. (2009). InterViews: Learning the craft of qualitative research interviewing (2nd ed.). Sage Publications.
Leong, L. (2003). Theoretical models in IS research and the technology acceptance model (TAM). En C. K. Davis (Ed.), Technologies & Methodologies for Evaluating Information Technology in Business, (pp. 1-31). IGI Global Scientific Publishing, https://doi.org/10.4018/978-1-93177-748-3.CH001
Lewis, J. B. (1998). A rural tourism development model. Tourism Analysis, 2(2), 91-105.
Liang, B. (2021). Development of rural community-based tourism with local customs from the view of consumer satisfaction. Annals of Operations Research, 326(Suppl 1), 25. https://doi.org/10.1007/S10479-021-04302-X
Mannon, S. E., y Glass-Coffin, B. (2019). Will the real rural community please stand up? Staging rural community-based tourism in Costa Rica. Journal of Rural and Community Development, 14(4), 71-93.
McGill, T., y Bax, S. (2007). From beliefs to success: Utilizing an expanded tam to predict web page development success. International Journal of Technology and Human Interaction, 3(3), 36-53. https://doi.org/10.4018/JTHI.2007070104
Medi Travel. (2022). Comunidad Kumiai produce su propio vino. https://www.medi.travel/2022/06/23/comunidad-kumiai-produce-su-propio-vino
Morley, C. L. (1991). Modeling international tourism demand: Model specification and structure. Journal of Travel Research, 30(1), 40-44. https://doi.org/10.1177/004728759103000108
Muñoz, A. D. A., y Sánchez, S. G. (2015). Destinos turísticos inteligentes. Economía Industrial, 395, 61-69. https://www.mintur.gob.es/Publicaciones/Publicacionesperiodicas/EconomiaIndustrial/RevistaEconomiaIndustrial/395/LOPEZ%20DE%20AVILA%20y%20GARCIA.pdf
Navarro, M. M. (2017). Desarrollo del turismo rural integrado desde la perspectiva de los residentes: modelo propuesto. PASOS Revista de Turismo y Patrimonio Cultural, 15(4), 841-859. https://doi.org/10.25145/J.PASOS.2017.15.057
Noor, N. L. M., Hashim, M., Haron, H., y Ariffin, S. (2005). Community acceptance of knowledge sharing system in the travel and tourism websites: An application of an extension of TAM. European Conference on Information Systems, 2005, Proceedings, 71, 640-651. https://aisel.aisnet.org/ecis2005/71
Orb, A., Eisenhauer, L., y Wynaden, D. (2001). Ethics in qualitative research. Journal of Nursing Scholarship, 33(1), 93-96. https://doi.org/10.1111/j.1547-5069.2001.00093.x
Pantiyasa, I. W. (2018). Pengembangan Pariwisata Berbasis Masyarakat (Community Based Tourism) Dalam Pemberdayaan Masyarakat (Studi kasus di Desa Bedulu, Blah Batuh, Gianyar). Jurnal Ilmiah Hospitality Management, 1(2). https://doi.org/10.22334/JIHM.V1I2.68
Patton, M. Q. (2015). Qualitative research and evaluation methods (4th ed.). Sage Publications.
Pérez-Ramírez, C., Zizumbo-Villarreal, L., Moterroso-Salvatierra, N., y Madrigal-Uribe, D. (2012). Marco metodológico para el estudio del turismo rural. Perspectiva de análisis desde la comunalidad. Estudios y Perspectivas en Turismo, 21(2), 436-460. https://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1851-17322012000200010&lng=es&tlng=es
Orozco, I., Miranda, G., Villa, L., y Piña, M. (2017). Estrategias de mercadotecnia aplicadas a los Kumiais de Baja California Norte. En Memorias del 2º Congreso Internacional de Ciencias Sociales. ECORFAN. 39-50. https://www.ecorfan.org/actas/A%20T%20II/AT%20II_4.pdf
Ruiz-Molina, M.-E., Gil-Saura, I., y Moliner-Velázquez, B. (2009). Information and communication technologies in rural hotels. International Journal of Sustainable Economy, 2(1), 1-15. https://doi.org/10.1504/IJSE.2010.029938
Sailesh, B., y Reddy, K. (2023). Cultural guardianship in tourism: Indigenous communities' quest for economic stability and identity preservation. International Journal of Eco-Cultural Tourism, Hospitality Planning and Development, 6(2), 1-14. https://doi.org/10.21608/ijecth.2024. 283797.1003
Shaista, F., Yeo, A. W., y Lo, M.C. (2016). Sustainable rural tourism: An indigenous community perspective on positioning rural tourism. Tourism: An International Interdisciplinary Journal, 64(3), 311-327. Recuperado de https://hrcak.srce.hr/166884
Slusariuc, G. C. (2018). Rural tourism an opportunity for development. Revista de Turism: Studii Si Cercetari in Turism, (26), 59-62. https://doi.org/10.4316/rdt.26.421
Tussyadiah, I. P., Wang, D., y Jia, C. (2017). Virtual reality and attitudes toward tourism destinations. In Information and Communication Technologies in Tourism (pp. 229-239). Springer. https://doi.org/10.1007/978-3-319-51168-9_17
Vučetić, Š. (2017). The importance of using ICT in the rural tourism of the Zadar County. DIEM: Dubrovnik International Economic Meeting, 3(1), 176-187. https://hrcak.srce.hr/187378
Yin, R. K. (2016). Qualitative research from start to finish (2nd ed.). Guilford Press.
Zaman, T. (2020). "Wait and see": Uses and gratifications of ICTs in an indigenous community. International Journal of Public Administration in the Digital Age (IJPADA), 7(4), 35-50. https://doi.org/10.4018/IJPADA.20201001.OA3
Zhong, L., Morrison, A. M., Zheng, C., y Li, X. (2023). Destination image: A consumer-based, big data-enabled approach. Tourism Review, 78(4), 1060-1077. https://doi.org/10.1108/TR-04-2022-0190
Descargas
Publicado
Número
Sección
Licencia
Derechos de autor 2025 Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
